Blog goals - Evaluating the Swiss audience in the UK
Darren, at ProBloggers, invites bloggers to share their blog goals on his website this week. This is the occasion for me to reveal a short list of the goals I would like to achieve with A Swiss in the UK.
Defining the goals of some project is a very difficult exercise in my opinion, but it is also crucial, as is sticking to those aims; in making my list as short as possible, I believe I can make sure I keep my few points in mind, as well as avoid confusing my readers.
1. Get familiar with blogging
You've got to start somewhere, haven't you? I thought I would give a go at my first blog recently, and couldn't think of a better subject to start with than my personal experience of moving country; there really is some material there, and various fields I would like to express myself about.
Besides, while my subject is quite specific because it is based on a single immigration experience, choosing a subject that I know very well and that has connections with my past, present and future, seems to be a relevant way to get started, and avoid the symptom of the white page.
2. Keep track of my steps while giving useful information
Talking about my personal experience wouldn't mean anything to me if it wasn't useful to at least one person. I have been through some legal, administration and emotional challenges since I moved in the UK (as you would expect), and I hope that sharing how I saw myself through those can be of some help for other people. I believe that hints and tips based on someone's personal experience is sometimes more useful than professional advice.
3. Evaluate the Swiss audience in the UK
Get feedback from people about social and cultural integration is something that highly interests me; I believe that there really is some effort to make when settling down in a foreign country, in order to create one's social network. I can imagine that some people find it easier than others, and one of the goals of this blog is to provide you with an overview of the immigration process from a social and personal point of view.
I also aim to introduce some reflexions about some ideas I have about the process of getting fluent in a second language, complying to social codes, or day to day communication.
By gathering comments from people who, I hope, will share their experience, I aim to be able to evaluate the Swiss audience in the UK.
4. Create the basis for future projects
I have some business project in mind I don't want to reveal quite yet, but for which I need to evaluate whether there is a demand for. This is actually the most technical purpose of my blog from my point of view, but I really can't wait to develop my own network and take my next step.